Richards Bay Industrial Development Zone : Marketing and Outreach PlanLindon Corporation was appointed by the Richards Bay IDZ to develop their Marketing and Outreach Plan for 2015 - 2020. The approach used to develop the Richards Bay IDZ Marketing and Outreach Plan was threefold namely:
1. A review was completed of relevant literature and data provided by the IDZ;
2. A number of local and foreign special economic zones were identified and analysed to assess their key selling propositions, the core marketing messages, the range of products and services offered and sectors of focus.
3. The identification of the target country for the purposes of outreach programmes.
The final report presents the detailed findings and the Marketing and Outreach Plans for Richards Bay IDZ.