Durban Bulk Market's Strategic Marketing and Business
The Durban Fresh Produce Market is the third largest bulk fresh produce market in the country. To expand and promote the Fresh Produce Market, the Ethekwini Municipality commissioned Lindon Consulting Corporation to compile a Strategic Marketing and Business Development Plan.
Some of the objectives of the Study included:
- Re-establishing the market’s relevance
- Increasing the number of producers and supplier to the market.
- Growing the Market’s buyer base.
- Business development initiatives that the market needs to explore.